Empowering better money habits - Bank of America
Project Overview
Cloud Animations, a whiteboard animation company, offers services to humanize your brand through
simple yet effective whiteboard explainer videos. These videos increase chances of grasping
attention and retaining it too. Our expertise lies in tailoring animations to the specific
subject matter to deliver the message and decrease bounce rates. Our explainer videos may not
only be used to promote a product or service but also to explain an otherwise tedious system or
process.
Bank of America approached Cloud Animations to create a whiteboard animated video as a part of
their Better Money Habits campaign. The agenda was simple; they wanted a whiteboard video
explaining the differences between “secured” and “unsecured” credit, which is a frequently asked
question for their industry. The primary objective was to make this complex topic accessible and
understandable to a broader audience from various age groups and occupations. Still, we mainly
targeted the Gen Z populace, who would most likely struggle with financial responsibilities.
The Challenge
The workforce seeking help managing their finances and planning a future ahead of themselves requires proper guidance on where to invest their earnings. To address this emerging concern of consumers, Bank of America showcased its interest in developing short videos promoting financial literacy. They wanted to present educational content differently in ways that would be easy to understand.
The Solution
Fulfilling the client’s demand, Cloud Animations created a whiteboard animated video that compared the key advantages and disadvantages of attaining "secured" vs. "unsecured" credit. The footage used simple illustrations with a narrated script to break down the subject for its viewers.
Benefits
The animation team at Cloud Animations works closely with clients to ensure they achieve their desired outcomes. We approach content creation with an open mindset and core belief that the content should benefit the business and its long-term goals.
Highly Interactive Video
Whiteboard animation videos are an excellent way to increase customer engagement. Our layouts are paired with stunning, eye-catching, highly engaging visuals that always succeed in capturing the brand message.
Differentiating the Brand
A professionally designed whiteboard animation helps your company stand out in the competitive landscape. Garnering around 10K views on YouTube, Bank of America exceeded its projected market penetration for the campaign.
Humanizing Your Brand
Cloud Animations also excels in personalizing and humanizing the brand’s message, which is what we did in this case by quoting examples people relate to best.
Simplifying the Complex
Through our animated video, we could define complex banking terms in layman’s phrases to help the vast majority make better financial choices.
Our Creative Animation services are just one button away. Contact us today and get the ball rolling!
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Bob Gulart
“Cloud Animations offered the greatest solutions for my project, and their quality was top-notch. I'm delighted by their originality and attention to detail, and I strongly suggest this team.”
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Douglas Noble
“Look at Mr. Douglas sharing his experience with the team in the video below to see how Cloud Animations has once again fulfilled our promises.”
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Jorja
“I made a quick and interesting video with the assistance of Cloud Animations which successfully promoted my small business online. I’m overjoyed with the outcome.”
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Kathleen Torres
“Cloud Animations is an agency that creates engaging video content at good rates. What I like the most is that they deliver more than they promise.”
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Kenzie
“Cloud Animations did wonderful work for our digital marketing campaign. They created an animated video with magnificent visuals that were delivered on time. I appreciate their work ethics and professionalism.”
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Michelle
Exceptional customer service provided by Damon! Cloud Animations has skilled team mates in a variety of animation and 3D video services. I highly recommend Cloud Animations for anyone looking for high-quality animation.
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Mark Shandrow
“I wanted to give Nathan at Cloud Animations a big shout-out for putting together two explainer videos. Working with him was easy, and we quickly got through the project.”
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Mark Statham
“The team of Cloud Animations. provides you the quality work, and they have a characteristic to understand every detail. Thanks for the explainer videos I like it!”
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Lori Heeran
“The animation services at Cloud Animations were proficient, accommodating, and offered helpful solutions. They exceeded my expectations with their speedy turnaround and excellent animation commercial videos.”
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Steve Alexander
“Cloud Animations delivered an excellent 2D onboarding animation, showing great responsiveness and support throughout multiple revisions. We highly recommend them and look forward to future collaborations.”
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Wesley Peixoto
“Cloud Animation services earned my respect by providing high-quality, aesthetically pleasing animated content. The group executed my project in a unique and impressive manner.”
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Jason Roper
“We approached Cloud Animations for a short video before going to the investors. Bill and his team helped us create a 2D animation in a timely manner.”
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Jim Shellhaas
“Cloud animations delivered a cost-effective and very creative solution to complete our project. The project manager, Nathan, was the key to success. We are very happy with the results.”
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Vanessa Galvis
“This company has been so helpful. I have an account manager; his name is Nathan. He is the best; he is so responsive and creative. I've got all my video needs solved.”
Collaborate with us on your animation project and turn your concepts into stunning visual masterpieces.
