{"id":3554,"date":"2025-10-27T20:58:58","date_gmt":"2025-10-27T20:58:58","guid":{"rendered":"https:\/\/www.cloudanimations.com\/blog\/?p=3554"},"modified":"2026-05-19T07:05:22","modified_gmt":"2026-05-19T07:05:22","slug":"steps-to-write-explainer-video-scripts","status":"publish","type":"post","link":"https:\/\/www.cloudanimations.com\/blog\/steps-to-write-explainer-video-scripts\/","title":{"rendered":"8 Steps To Write A Great Explainer Video Script (With Examples)"},"content":{"rendered":"[vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” equal_height=”yes” content_placement=”top” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” id=”bl1″ overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” sticky_content=”true” sticky_content_functionality=”css” sticky_content_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” el_class=”c1″ gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/4″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][vc_column_text css=”” el_class=”t1″ text_direction=”default”]\n

Contents<\/h4>\n[\/vc_column_text][vc_column_text css=”” el_class=”t3″ text_direction=”default”]A Blueprint For Explainer Video Scripts That Hit The Right Spots<\/a><\/strong><\/p>\n

Step 1: Know Your Target Audience Before Writing<\/a><\/strong><\/p>\n

Step 2: Define Your Core Message<\/b><\/a><\/p>\n

Step 3: Create a Simple Video Script Outline<\/b><\/a><\/p>\n

Step 4: Write a Relatable Hook<\/b><\/a><\/p>\n

Step 5: Focus on Storytelling Techniques<\/b><\/a><\/p>\n

Step 6: Keep Script Length Short & Crisp<\/b><\/a><\/p>\n

Step 7: Add a Strong Call-to-Action (CTA)<\/b><\/a><\/p>\n

Step 8: Refine With Voice-Over & Testing<\/b><\/a><\/p>\n

Explainer Video Script Examples (Mini Templates)<\/strong><\/a><\/p>\n

What Makes a Good Explainer Video?<\/b><\/a><\/p>\n

Conclusion: Ready To Make Your Explainer Video?<\/b><\/a><\/p>\n[\/vc_column_text][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” el_class=”c2″ gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][vc_column_text css=”” el_class=”t3 bold-para” text_direction=”default” el_id=”C1″]The average online attention span is now 8.25 seconds, shorter than a TikTok loop and about the time it takes to read this sentence. That means when you\u2019re creating an explainer video, you don\u2019t have the time to ease into your point. You need clarity, a hook, and a plan. And none of that happens without a strong explainer video script.<\/p>\n

Your script is the blueprint of your video. No amount of cinematic animation, VFX\/CGI, 3D modeling, or slick motion graphics will save a weak script. The words you choose and how you structure them determine whether people stay engaged or scroll away. In fact, 95% of people retain a message better when it\u2019s delivered in video form compared to text, but that only works if the script is sharp enough to carry the weight.<\/span><\/p>\n

This article will guide you through eight essential steps for writing a video script, featuring video script examples, actionable tips, and expert insights. No matter if you\u2019re a marketer, founder, or a creative, these steps will help you create a script that informs, entertains, and most importantly converts.[\/vc_column_text][vc_column_text css=”” el_class=”t4″ text_direction=”default” el_id=”C2″]\n

A Blueprint For Explainer Video Scripts That Hit The Right Spots<\/b><\/h2>\n

You have a revolutionary product, a game-changing service, or a ridiculously complicated idea. But if your audience scrolls past without getting it, you\u2019re just making noise. That\u2019s why explainer videos exist to simplify the complex, make the exciting digestible, and turn confusion into revenue. (It\u2019s always about the revenue!)<\/span><\/p>\n

Forget long-winded emails and dense PDFs. The goal is to grab attention, deliver value, and inspire action all in under 90 seconds. Our scriptwriters and creative specialists at <\/span>Cloud Animations<\/span><\/a> have spent years nailing the art of turning abstract ideas into visual products, and now we are peeling back the banana peel for you guys.\u00a0\u00a0<\/span><\/p>\n

Grab a coffee or a banana because it\u2019s time to write.<\/span><\/i>[\/vc_column_text][vc_column_text css=”” el_class=”t4″ text_direction=”default” el_id=”C3″]\n

Step 1: Know Your Target Audience Before Writing<\/b><\/h2>\n

If your script tries to talk to everyone, it ends up talking to no one. The first step is pinpointing your target audience. Who\u2019s watching? What do they care about? And why should they give your video 90 seconds of their time?<\/span><\/p>\n

A script written for SaaS founders in Silicon Valley will sound very different from one aimed at small business owners in local retail. The voice, examples, and even the pacing change depending on who\u2019s in front of the screen. That\u2019s why the smartest brands start every explainer video script with a clear persona in mind.<\/p>\n

Pointers for defining your audience:<\/b><\/p>\n