Project Overview

NatWest Online makes bank accounts, mortgages, loans, and savings convenient for its users. To further elaborate on the idea of revolutionizing its business banking users’ lives, NatWest launched a secure mobile app named Backline Mobile that gave its customers “the power to act from anywhere.” Post launching the application, the only thing left to do was to educate the masses on its features. They turned to Cloud Animations for help.

Cloud Animations specializes in creating engaging visual experiences through motion graphics. These animations allow brands to communicate with their audience and enhance customer loyalty. This team of experts assisted the digital-age relationship bank in promoting its new banking app by producing a screencast motion graphics video.

The Challenge

As one of the UK’s most trusted financial services providers, NatWest needed to ensure that its new app, Bankline Mobile, would reach millions of its consumers in the best light. It wanted to create an animated video that would educate its customers about the features of its app and encourage them to sign up.

The objective was to have a strong call to action that was manageable. The premise was simple, and the brief was straightforward: bring new sign-ups in, retain consumers and increase sales.

The Solution

At Cloud Animations, we understand that NatWest is a financial institution that cannot continue to operate without customers’ trust. We used screencast motion graphics technology to produce an animated video introducing the Bankline Mobile app to customers. The animation demonstrated how the app allows users to manage their business finances and make payments while on the move using biometrics.

Our team at Cloud Animations used a sleek design that would highlight the application’s key features. The video appealed to all ages and communicated the app's features with clarity and ease.


NatWest was delighted with the outcome, as the animation provided the following advantages to the company:

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Effective Communication Medium

Cloud Animations created a dynamic animation with bold typography and illustrations to secure the visually appealing aspect.

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From Complex to Simple

Screencast animation can effectively demonstrate any platform's intricate functioning, making it easy for the viewer to comprehend the product/service.

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Get Clicking!

With the animated video garnering a significant number of clicks, it’s undeniable that motion graphic videos and clickable visual content are synonymous.

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Multipurpose Content

Screencast motion graphics videos can be used for explanatory purposes and generating excitement around an idea or product, which is precisely why this technology was employed.

Our custom logo animation services are accessible to all. Contact today and get the ball rolling!

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    “I wanted to give Nathan at Cloud Animations a big shout-out for putting together two explainer videos. Working with him was easy, and we quickly got through the project.”

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