2D Animation

Discovering the Magic Behind 2D Animation: Uncovering the Power of Storytelling

If you love animation, then you’ve likely heard of 2D animations. But what is it, and what makes it so interesting? In this blog, we’ll explore the power of 2D animation in storytelling and how it helps you create your 2D animation. So, let’s dive in and see what makes 2D animation so engaging.


What is 2D Animation?

2D animation is a type of animation that uses two-dimensional artwork to create a moving image. It’s a digital art form that’s been around for decades but has become increasingly popular recently. Today’s most common 2D animation tools are Adobe After Effects and Toon Boom Harmony.


2D animation is not to be confused with traditional cel animation, a manual animation technique that involves drawing multiple frames, usually on transparent cels, and then playing them back in sequence. While cel animation is still used today, it is much less common than 2D animation.

What is 2D Animation?

What is Storytelling?

The art of telling tales is one of the oldest and most potent forms of communication practiced by humans. It can link people on a profoundly emotional level, regardless of the linguistic or cultural obstacles that may exist between them. It is a tool that can be utilized in digital animation to create characters and settings that are captivating and interesting to audiences and that they can fall in love with.



When it’s done right, the narration skill in animation can take viewers to new worlds and different eras and make them laugh, cry, and feel every emotion in between. It can impart knowledge while entertaining and motivating its audience. Simply, telling stories has a magical quality.


It is precisely because of this charm that animation has become one of the most well-liked kinds of entertainment found all over the world. People of all ages appreciate seeing their favorite stories brought to life on the big screen, whether the movie is an old Disney classic or a cutting-edge Pixar production.

How Storytelling is Improved by 2D Animation?

Storytelling may be accomplished quite effectively through the use of 2D animation techniques. 2D animators can produce captivating stories that can mesmerize and delight audiences. The following are some ways 2D animations contribute to the narration.

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Developing Interesting Roles for Your Characters

Creating fascinating characters is one of the most important aspects of conveying a tale effectively with 2D animation. The trip that the characters go on and the growth that they experience are frequently what keep viewers interested in a story. People are the core of any story. The design of the characters used in 2D animation is extremely important to the overall quality of the plot. Not only should the design be visually beautiful, but it should also reflect the essence of the character, including their characteristics and what drives them. The use of color, shape, and movement are all elements that must be incorporated into the design of a character, helping to ensure that they are instantly recognized and memorable to viewers.


Incorporating depth and complexity into a character’s design is another essential character development component in 2D animation. A character who is only given one dimension and is always the same might become tedious and easy to forget. The ability for viewers to connect with the characters on a deeper level and get committed to their journey is facilitated by creating characters with distinctive histories, motives, and weaknesses.

2D Animation

Building Worlds from Your Imagination

Storytelling in 2D animation relies heavily on developing fictitious worlds, making it a key medium component. The extraordinary power of animated worlds is that they can take viewers to locations that do not exist in the real world. Animated worlds can be as diverse and innovative as the minds of the people who create them. Examples are the undersea kingdom in “The Little Mermaid” and the futuristic city in “The Jetsons.” Creating an animated world that is both believable and immersive is essential to the production of a high-quality product in this field. The environment must be constructed in a way that is both visually interesting and logically consistent within the context of the plot.


The use of color, lighting, and texture helps to the plausibility of the environment, making it feel like a real location that viewers can imagine themselves in. This is an aspect of creating a convincing world. By constructing an immersive universe, viewers can become totally engrossed in the narrative and root for the characters as they face the obstacles of the world in which they live.

Expression of Feelings

In 2D animations, it is necessary to portray emotions. The ability to transmit feelings through animation is a potent weapon, as our capacity for feeling distinguishes us as humans. The characters’ faces, how they move their bodies, and the words they say all contribute to the breadth of feelings conveyed in 2D animation. These feelings can range from pleasure and delight to sadness and despair. A story’s ability to make its audience feel something is the key to making it memorable and impactful.

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The Strength of Using Metaphors

With 2D animation, metaphors are a powerful tool for the storyline and can be utilized to express various complex ideas and feelings to the audience. Creators can take intangible ideas and make them concrete through metaphors, which enables viewers to comprehend the ideas on a deeper level. In the movie “Inside Out” by Pixar different feelings are given the form of distinct characters, each with its own set of individual characteristics and reasons. This metaphor not only helps to clarify the idea that emotions are more accessible to younger viewers but also gives a meaningful approach for audiences of all ages to understand and connect with their feelings in a universally applicable way.

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Taking into Account Vital Concerns

In addition, 2D animation, which performs well on the platform for delivering entertaining stories, can also be used to address significant societal issues. Animated works have the distinct advantage of tackling complex subject matter in a manner that viewers of any age may understand and find relatable. For instance, the television show Steven Universe on Cartoon Network delves into topics such as love, acceptance, and identity. These topics serve to promote messages of inclusion and representation for underrepresented cultures. Creators have the potential to start meaningful conversations and encourage positive change if they employ animation as a tool to address the issues at hand.

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Finale Round

The use of 2D animation in telling stories has shown to be an effective method due to the medium’s capacity to generate interesting and imaginative worlds and characters. Moreover, it also helps to communicate difficult feelings and concepts. 


Storytelling is at the heart of animation, and the quality of a film’s narrative is one of the most important factors determining whether it’ll succeed. Creators can engage with viewers on a deeper level and make an impact that will endure longer if they create characters and environments that are relevant and immersive, use metaphors, and address critical themes. The ability to convey a compelling story through 2D animation will, despite the ongoing development of the animation business, stay unchanged and enthrall viewers for many years.

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Our exclusive team of professional 2D animation designers at Cloud Animations is a call away from you. Contact us to take advantage of our full range of services offered at highly competitive rates. We are skilled in various media, including 2D and 3D animations, motion graphics, whiteboard, logo animation, video editing, architectural visualization, infographics, and CGI/VFX.

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