The Impact of Tech Explainer Videos
Explainer videos have become an integral part of tech companies’ marketing strategies. In a short 3-5-minute video, explainer videos help explain complex technical concepts and products in an easy-to-understand manner. They play a vital role in educating audiences and generating interest in new technologies with the ultimate clarity.
With 95% message retention and 1200% more shares than text, tech explainer videos are a must-have for boosting engagement and driving conversion rates by up to 80% for all tech-based services and products.
The popularity and impact of tech explainer videos have grown tremendously over the last decade. According to recent surveys, over 90% of marketers agree that explainer videos are important for their marketing strategies.
In this comprehensive guide, we will discuss the different types of explainer video styles used by tech companies, their benefits, and best practices, as well as offer insights on how to create engaging explainer videos.
Types of Explainer Videos Used in Tech Marketing:
There are several types of tech explainer video styles used effectively by tech companies to showcase their products and services.
2D Explainer Videos
The 2D tech explainer videos use simple 2D animation and illustrations to provide explanations. They are one of the most common explainer video styles used in the tech industry due to their ability to explain complex concepts in an engaging visual manner clearly. Some examples of tech companies that have used 2D explainer videos include Intel, Microsoft, Anthropic, and others to explain AI concepts, programming, etc.
3D Explainer Videos
3D tech explainer videos use advanced 3D graphics and animations to provide highly realistic and detailed demonstrations. Since they can offer a close-to-real-life experience of using products and services, 3D explainer videos are especially effective for the consumer tech industry. Brands like DJI, Makarov, and GoPro have used exceptional 3D explainer videos to showcase their drones, 3D printers, and cameras.
Motion Graphics Explainer Videos
Motion graphics explainer videos tech use a combination of animation, illustrations, and motion elements like swooshes and zooms to grab attention. They set an energetic tone and pace that keeps the viewers engaged. Companies like Apple, Spotify, and Anthropic have used motion graphics explainer videos to attract young audiences.
Whiteboard Explainer Videos
In a whiteboard explainer video, a narrator explains key concepts by drawing illustrations on a whiteboard. These videos provide a more personal feel and have been effectively used by many tech companies.
Live Action Explainer Videos
Live-action explainer videos of tech use real people, locations, and equipment. Companies involved in hardware and Industrial IoT have benefitted from these videos as they offer the most realistic demonstrations. For example, DJI uses live demos to showcase drone flight capabilities.
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Benefits of Explainer Videos for Tech Companies:
Explainer videos provide several important benefits for tech companies. Here are some of the top advantages:
- Enhance Understanding: Explainer videos simplify complex technical concepts using visuals and narration, helping improve audience understanding. This is especially useful for introducing new technologies.
- Generate Interest: Short, snappy explainer videos are highly shareable on social media platforms. They help spark curiosity and interest in products and services.
- Improve Conversions: Explainer videos have been shown to increase conversion rates. A study found that videos increased conversions by 80% compared to text or images alone.
- Build Brand Credibility: Well-produced explainer videos establish company expertise and create credibility for the technology or product being promoted.
- Global Outreach: Videos transcend language barriers and geographical boundaries, helping companies expand their reach worldwide.
- Enhance SEO: Explainer videos ranked highly in SERP and brought significant traffic when optimized properly for search.
- Evergreen Content: High-quality explainer videos have a long shelf life and continued engagement as educational reference material.
Best Practices for Creating Effective Explainer Videos
With proper planning and execution, explainer videos can deliver great results for tech marketers. Here are some best practices:
- Have a clear agenda for what problem the video will solve and who it is meant for.
- The script forms the backbone. Write it iteratively, get feedback, and refine it for accuracy, flow, and timing.
- Storytelling keeps viewers engaged. Use problem-solution framework in scripts.
- Prefer visual styles that clearly illustrate technical concepts without distractions.
- For maximum impact, limit the length of an explainer video to 2-5 minutes, depending on its complexity.
- Background music can set the right mood but shouldn’t overpower narration.
- Include a strong final call to action to drive desired outcomes, such as downloads and leads.
- Use relevant keywords, titles, descriptions, and format for platforms
- Test videos on sample audiences and modify them based on feedback before launch.
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Well-created tech explainer videos have become an indispensable part of the marketing strategies of most technology companies. By leveraging visual storytelling techniques, different explainer video styles aid in simplifying complex concepts and generating interest in new innovations. With considerations around objectives, scripts, production quality, and distribution, companies can maximize returns from these highly engaging videos.
Regular experimentation also helps tech marketers stay relevant with the evolving video consumption trends, as proven by companies such as Cloud Animation, leading to tangible marketing successes.
FAQs:
The average viewing time for explainer tech videos varies depending on their length and quality of content. However, as per various surveys and statistics –
- For videos under 2 minutes: The average viewing time is 90%
- For 2-3 minute videos: Average viewing time is 75-85%
- For 3-5 minute videos: Average viewing time is 55-70%
So, in general, keeping explainer videos short, between 2-3 minutes, helps maximize viewing time.
The cost of creating an explainer video depends on various factors like production complexity, animation style, studio used, voiceover artist, etc. However, here are some average estimated costs:
- Basic 2D animated video (1 min): $3,000 – $8,000
- 2D animated video (1.30 mins): $5,000 – $15,000
- Motion graphics video (1 min): $7,000 – $18,000
- 3D animated video (1 min): $10,000 – $35,000
- Live action video (1 min): $15,000 – $50,000
On average, companies should budget between $5,000 to $15,000 for a standard 1-2-minute explainer video.
The ideal length for a tech explainer video is between 2 to 5 minutes. Any longer, the viewers risk losing attention. The optimal length also depends on the complexity of the concepts being explained.
- For basic products/services – 90 seconds to 2 minutes
- For moderately complex tech – 2 to 3 minutes
- For highly technical products – 3 to 5 minutes
Given short attention spans, it’s best to keep tech explainer videos as short and simple as possible. The 2–3-minute sweet spot allows for an effective explanation of key details.
MP4 is a universal format supported on all devices and platforms, while WebM is lighter in file size and suitable for modern browsers. MOV is used on Apple devices, WMV suits Microsoft platforms, and AVI is an older format with inconsistent compatibility. MP4 with H.264 codec is the best format for explainer videos due to its wide compatibility without compromising quality or file size.
When evaluating the success of tech explainer videos, key metrics to consider – are video views and watch time, social media shares, engagement on the video hosting channel, leads or conversions from the video, feedback and comments, website traffic from SEO optimization, repeat views, and brand awareness improvement. Tools like Google Analytics and YouTube Analytics can help track these metrics, and setting benchmarks beforehand can help evaluate performance.
