Why Every Business Needs an Explainer Video? – A Guide for Businesses
Studies show that 94% of marketers who use video animation believe it provides a solid return on investment. And it’s no wonder why – with just 60 seconds of explainer video, you can convey complex ideas as effectively as whopping amount of 1.8 million words!
So, why stick to traditional, unwieldly methods when you can boldly go where no business has gone before, harnessing the power of explainer videos to propel your brand into Hyperdrive?
Why Does My Business Need an Explainer Video?
More and more businesses are investing in explainer videos to improve conversion rates and increase customer interaction. Video marketing has grown in popularity in recent years and is expected to continue – we’ll look at some of the main reasons businesses need an explainer video below.
Explainer videos can improve your conversion rate – the bottom line!
The statistics about explainer videos should be enough to demonstrate that they are a worthwhile investment for your business. According to reports, 94% of marketers claim that explainer videos have improved user understanding of their product or service.
Furthermore, a whopping 94% of users say that watching an explainer video helped them learn more about the product. 3D business explainer videos can have a powerful impact on buyer decisions because they engage, entertain, and explain with minimal effort on the user’s side. Consumers comparing products or services do not want to be weighed down by paragraphs of text and broad claims about your product. They want to know what you have to offer them and why your company can offer more than your competitors. Explainer videos can provide this in seconds after a user visits your website.
They are an approachable form of content
Video has emerged as a leading form of content, and its popularity is expected to grow further. The way users consume information continues to evolve, and as attention spans reduce, video is emerging as the clear winner. This is because it provides all types of content in a neat, little branded package, including text, audio, and visual content, all in one place.
Consumers interact with various types of video content across multiple devices and platforms. Social media, news apps, YouTube – you name it, and video is often a front runner because it can succinctly summarise the topic in an engaging way that captures the user’s attention span, which is becoming increasingly short.
Google will certainly reward you for this
This should be a good reason to create an explainer video for your business. Video content is a key ranking factor for search engines. This means that search engines recognize, acknowledge, and reward websites that are user-centered and offer useful, bite-sized 2D or 3D explainer videos that users will want to watch. 90% of customers believe that videos help them make purchasing decisions. Google will recognize your company has invested in assisting the user and reward you by ranking higher in the search results. Simply, adding video content to your website will increase engagement and drive more web traffic.
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They're a simple way to market your brand
The great thing about 2D and 3D business explainer videos is that you can tailor them to your product, and your brand, entirely. For a relatively reasonable cost, you can work with an explainer video company to create a branded video that not only explains your products but also shares your brand message and story. Humans are visual learners who retain far more information in video format than in text. 3D or 2D explainer videos are an excellent way to showcase your brand in the way you want it to be while also providing users with useful information.
They are practical and affordable
Explainer videos are a more cost-effective investment than other types of advertising because you can cut costs by choosing an animated explainer video or a whiteboard animation style. The benefits of animated videos include significant cost savings. A proper video shoot requires equipment, studio space, film crews, editing time, and post-production. With animated video, anything can be created remotely using animation video technology. This allows you to easily make changes along the way, which would be much harder.
They're ideal for product demonstrations
What better way to promote your product than to create a demo video on your terms? You can launch your product with a cheerful, concise, and branded video that highlights everything it has to offer. The great thing about explainer videos is that they don’t come across as overly promotional because you’re helping the user with the video content. You are answering questions in the video while also demonstrating how your company operates that service or offers that product.
What length should your explainer video be?
The ideal duration for an explainer video is between 60 and 90 seconds. If you make it any shorter, you may not get everything across. If it’s too long, users will become bored and disinterested, according to experts, engagement remains fairly consistent for up to two minutes, after which it begins to decline significantly.
They can be utilized to simplify complex concepts
As previously stated, humans are visual learners. This is why 3D and 2D business explainer videos are frequently used to clarify complex concepts. Explainer videos help customers understand a concept by breaking it down into stages and using visual aids. Visualization is often more impactful, memorable, and helpful than reading text alone. Messages travel faster, when they are visual, which means businesses to pack a lot of valuable information and brand messages into a 90-second clip.
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They are easily shareable
In addition to driving traffic to your website, allow your video to be shared across multiple platforms. This allows customers and users to share your video with others if they like what they see. This is why it is worthwhile to invest in a high-quality, professionally produced video. Your company’s explainer video can become a powerful advertising tool, and if it takes off, can see shares across multiple platforms and audiences, and your video will appear on the screens of those all-important potential customers.
They can present your product in a positive light
2D and 3D explainer videos can help you position your solution as the best solution. You can put your product in the spotlight while the video does the rest. Businesses should be able to summarize everything customers need to know about their product in this 90-second video. As Albert Einstein famously said, “If you can’t explain it simply, you don’t understand it well enough,” so 90 seconds should be more than enough!
Your explain video should not only answer the most important questions about your product but also show how users will benefit from using it. After all, you are still trying to attract customers through this video. Consider how your product is presented; between the lines, your explainer video should encourage customers to stay and explore your website.
Ready to Supercharge Your Business Growth?
You now know a few solid reasons why creating an animated explainer video for your business is a good idea and why they are so effective.
- Explainer videos can increase conversion rates by up to 80% when placed on landing pages.
- Viewers retain approximately 95% of a message when they watch it in a video, compared to only 10% when reading it in text form.
- 91% of people have watched an explainer video to learn more about a product before making a purchase.
- 94% of marketers report that explainer videos have helped increase user understanding of their product or service.
- Dropbox spent $50,000 on an explainer video and saw millions of new customers and over $24 million in revenue as a result.
- 89% of marketers are satisfied with the return on investment (ROI) of using explainer videos in their marketing strategies.
By leveraging business explainer video services from Cloud Animations, you can convey your message more effectively, and prospects will better understand your offering as a solution to their problem, which results in more customers. From dynamic professional 2D animation services to groundbreaking professional 3D explainer video services, Cloud Animation creates videos that captivate, convert, and drive opportunities. Our best business explainer video services are designed to propel your brand forward, attract new clients, and accelerate your success.
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FAQs – Frequently Asked Questions
A business explainer video is a concise, engaging video that explains a company’s products, services, or concepts. It uses visual storytelling to simplify complex ideas and capture the audience’s attention. Businesses can leverage various explainer video animation styles to fit their business needs and budgets. From 2D business explainer videos to 3D business explainer videos, these videos effectively communicate your message and enhance brand visibility
The cost of a 1-minute explainer video can vary widely based on style and complexity. Generally, prices range from $1,000 to $10,000. Factors influencing the cost include the level of detail, animation type, and production quality. For instance, professional 3D animation services typically cost more than simpler 2D explainer videos due to the additional complexity and time required.
An effective explainer video should include a clear and concise script, engaging visuals, and a strong call to action. Key elements include an introduction to the problem, a solution offered by your company, and a compelling reason for viewers to act. Incorporating high-quality explainer video animation services ensures your message is delivered effectively and professionally, capturing the audience’s interest.
Cloud Animations specializes in creating impactful business explainer videos. We offer a range of services, including professional 2D animation services and professional 3D animation services, tailored to meet your specific needs. Our goal is to help you communicate complex ideas clearly and engage your target audience effectively through high-quality visual storytelling.
In the US, the cost of a business explainer video varies based on factors such as length, style, and production quality. Typically, prices range from $3,000 to $15,000. The cost is influenced by whether you opt for 2D explainer videos or more intricate 3D explainer videos, as well as the level of detail and customization required for your project.
